The New Mercedes Aesthetic From the Bodybuilding to the Fitness, Mercedes continues to flex its muscles.

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They are no longer the Mercedes, today are the Benz. The range of the new Mercedes in our opinion is a fantastic aesthetic renewal of the brand and we talk about it because it explains well the new idea of beauty that is read in many other areas of the market. So we see how the bodyworks, but also the interiors, have much to do with the social trends and why we can approach them to what is happening in the philosophy of the body and fitness, that thanks to social networks over the past decade has renewed massively its importance on the whole society.
In the 90’s was the time of bodybuilding, which attracted many for films and commercials, but it was not practiced almost none, today all do sports, all we do see on the various profiles and all the big names in the industry have an app that monitors your training or your state of health. Health. It is this in fact what is changed from the past. Today, no matter how “big” you are, but how “fitted” you are.
The health goes hand in hand with all that has been discussed over the last twenty years on the state of well-being on a global level, namely just the planet Earth, coming well to understand that what that is good for the planet is good for us and vice versa. In this trend towards the welfare, the performance by which we get the results is became more and more important and everything is monitored. In continuing with this trend, carriers from all aspects of society and the market as a result, the brand Mercedes has definitely shown how make become “fitted” those big cars for a few which they were, but perhaps we should say what they appear, because often the cars are also larger than in the past (not only the Mercedes) while appearing more elongated, thanks to new aesthetic more dry than in the past.
Perhaps at this point some of you are confused and thinks that the well-being has nothing to do with the lines of the Mercedes? Instead ladies and gentlemen, yes, the trends have no merchandise borders, go through anything, modifying itself, modifying other. Example: the problem of pollution of our planet has led to the eco-design, to the electric cars, to the bike-sharing, to the energy self-sufficient homes, to the vegan diets, to the biological and even to the return of pastel colors in fashion etc etc… So from cars to gyms, from food to advertising graphics to everything that has close contact with the end consumer, always follows some common trends imposed by the times we live and by the will of the society and its needs. Having said that, yes, the car industry has to do with the world of fitness and if you take a look at the new generation of cars you will see all them dressed by lines more tonics than before. Why? Because the car is for the contemporary man an extension of themselves and for this follows his own same trends.
The trends over the last five years say that the care of the body has a very important value dictated by carriers that the company has applied for and stimulated. Examples are the increase in the numbers of yoga classes, the increase in people following specific diets, the great importance of the organic food market and the incredible proliferation of blogs and TV shows about food. But these are just some aspects, let’s widen the scissors. The macro trend behind this is: the need to restore well-being to the people and to the planet. So the trend of body care, is part of the biggest trend of the care of the planet on which we live, which led to all those changes of which we made some examples above.
In this perspective the bodywork car is perceptually equal at the body of a person. So a “body” fitted, gives us feelings of efficiency, performance, of a skilful relationship between nutrition and consumption, of athleticism and of knowledge about the performative activity.
Leaving aside the implications of designing, production and distribution of the car manufacturers with regard to the trends of the above, here we are interested in understanding how these have always also aesthetic implications.
To give you an example of the aesthetic power of these trends, you watch that all the design in shabby-chic style that is going crazy in magazines and stores, producing strong sales, is based on the trend, let’s call it “of recovery” or “of back to the origins” although virtually all it is built from scratch. Ie the product is new, but aesthetically it must seem that is recovered. Why? Because at that time there was much wealth, the world was not sick, and so we create timeless spaces.
Returning to our beautiful Benz, let’s see how these trends have been taken from the design department of Stuttgart and used in masterly fashion to give value to the brand and its products.
The need to recover environmental well-being had in all areas of industry two main streets: the first is the recovery of what has been wasted, the second is to avoid waste. The first creates a kind of aesthetic that combines parts of the products dating back to different periods and functions of use, making precisely the recovery the aesthetic reason itself. The second one arises all’antipodo, looking for through technological innovation continuous the improvement of themselves and of the parameters that are no longer adequate.
All the auto industry is gone clearly toward this second way, because it was actually necessary to review the technological parameters of production that must always be improved, especially in relation to levels of emissions and fuel consumption (inasmuch integral part of the unfolding of the problem from which was born the trend) then also as regards performance and safety.
You could say that all this is obvious … and indeed it is, now. But look at how were the cars in the early ’00s and in the 90s, nay, let’s look to the Benz so we understand well the transition.
Leaving the lightweight design of the 70s and 80s the Benz they had proved wonderful, interpreting the passage toward the voluptuous ambition of the bold 90s, becoming big cars, imposing, which had their attractiveness especially in the status-symbol and in the comfort, as if they were a five-star living rooms on four wheels. Trend that even in ’00 have revised, maintaining the mastodontic sizes of the lines and rounding off them by following the fluidity of design that reigned at the time, thus passing from the architecture to the pod.
So today, how this lines show them? Have lost weight, they are dry, but not sharp, not have to do with the architectural style, but with the ergonomic, the ergonomics of a fitted body, healthy, productive, efficient, that express wellbeing. Just like the society requires today, that the body is a tribute to food and fitness sciences, these cars are a tribute to the science which produces themselves.
Today “have a brain” is demonstrated through the physical.

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