Img Credit and Rights: marc.desbordes
Doha, from the Sheraton Park to the World Cup 2022
On 9 January, it was opened to the public the Sheraton Park in Doha, Qatar.
The news will not make you jump on chairs, but what is behind it and that lies ahead for the future thanks also to this park probably yes.
The park conclude the Doha Corniche, which is the promenade that stretches for several kilometers along the Bay of Qatar’s capital city and connects the majestic Sheraton Hotel with the Congress Centre in Doha.
The park is equipped with children’s play areas, relaxation areas for adults and an underground parking for about 2000 vehicles connected by a tunnel to the new convention center in Doha, but the surprising thing is that it is covered by a green grassy mantle that neither the Scotland can dreams it. How you can have it in the desert?
It desalinates seawater no?! No, seriously, the desalination of sea water is a process that is talked about as if it was something utopian until a few years ago.
But here it is reality and are trying to make the use of water, both of the park that of the whole city more environmentally friendly. The state of Qatar it has allocated 4.5 billion usd for research and development of new systems of seawater desalination and wastewater management.
The water problem in Doha, where live about 60% of Qatar’s population, it is a complex problem that required an allocation which is equivalent to four times what they have put in place for the construction of stadiums for the world championships in 2022.
For this problem has already been coined the name Blue Gold, in fact the water, the Blue Gold, today seems to be not only a problem of the Qatar, it is very likely that it is in the future a problem for other countries, cause the continuing pollution of the rivers and the relentless rise in temperature and relative atmospheric consequences.
That said, we take care of branding here, and Doha, but Qatar in general, are experiencing years of revolution that put them particularly in highlights among the states of the Persian Gulf.
Doha, in fact, under the leadership of the Emir Tamim bin Hamad al-Thani is marking the path to a future that reaches out more and more towards the idea of western development, where the leadership in the construction of desalination plants will put them undoubtedly among the top countries in the field of engineering. A field where, among other things, are showing incredible things for the construction of whole artificial neighborhoods where before there was the sea and huge skyscrapers builded on sandy bases.
We therefore expect that Qatar will be in the next few years a quality label for engineering, as is Italy for design and fashion or Germany for cars.
A future therefore based on technological innovation, but at the same time very attached to the traditions of Islam, to which the Emir it is said to be even more careful than his predecessor. Traditions that on the contrary of the past are no longer being a border with the rest of the world, in fact it’s the “traditionalist” Tamim bin Hamad al-Thani to be the first xenophile of his country.
British academic training, started at Sherborne School in Dorset and ended at the Royal Military Academy Sandhurst, was and is a member of many associations, participates with the group of Qatari investments in many European and American companies and he is a great promulgator of the values of sport as a mean of socialization.
In fact, through the Qatar Investiment Authority they entered as shareholders of companies like Barclays, Sainsbury’s, Harrods, Volkswagen, Walt Disney, Heathrow Airport, Siemens, Royal Dutch Shell, to name a few, and became the owners of Milan’s Porta Nuova development plan.
Instead through the Qatar Sports Investment they have become owners of the famous Paris Saint German.
From the sports point of view, Tamim bin Hamad al-Thani, seems to have recognized the aggregator value that is able to develop, has always been used in the West for a dialogue between people and peoples. In 2006 he chaired the organizing committee of the XVI Asian Games and for the first time in history, all countries participated.
The idea that makes us think great things for Qatar under the leadership of Tamim bin Hamad al-Thani are primarily the peaceful rise to power, the capable management that he has shown in entertaining relations with foreign countries in the Gulf and not, certainly the economic power at his disposal, education and the highly diverse work experience that makes him a personality able to understand different issues and scenarios. Tamim bin Hamad al-Thani has been in fact head of the Higher Council for Environment and Natural Sanctuaries; President of the Supreme Council for Environment and Natural Reserves; Chairman of the Supreme Council of Education; President of the Supreme Council of Technologies, Information and Communication; Chairman of the Management Board of Public Works and Urban Planning and Development; Chairman of the board of regents of the University of Qatar; Vice president of the Council of the ruling family; Vice President of the Supreme Council for Economic Affairs and investment; Vice President of the High Coordination Committee; member of the “Sport for All”.
Precisely because he’s always been inside different organizations is a character able to give acceleration to a nation that, like any mature nation, becomes increasingly diverse and complex, from a management point of view and from a cultural point of view .
If we have to start thinking about the next cultural capital of the Arab countries, Doha is in the front row.
SIGN UP TO OUR NEWS LETTER
This is one of the articles of which you will find in-depth analysis, with comparative data and possible future prospects for the market, starting with the first downloadable issue that we will begin to publish from June 2016 on a quarterly basis.
Will be accessible only by registering to our newsletter.
Along with this many effective articles for understanding the world of brands, understanding what they do, why and why the public always is the essential part of every brand.