Suicide Squad know it all, is the film of DC Comics … but no, Suicide Squad is not just a film, least of all is a film, is first and foremost a marketing and branding operation to scream.
In fact Suicide Squad, the film, is also a little bit ugly, let’s face it, especially with regard to editing and screenplay that are really creepy … but that’s another story.
Suicide Squad brand is instead so cool.
First of all the idea of doing different trailer of presentation, one for each character in the squad plus the Joker, in order to create affiliation to the different characters so as to arouse the desire in the users to go and see what will happen to their favorite character in this story and how to interweave each other.
On the other hand, statistically, more stories there are more possibilities there are to catch the attention of a wider audience, more identities collect more clusters of people than what can make a only one character.
Then we have to mention the cast, with only Jared Leto in the role of the Joker and Margot Robbie in the shoes of Harley Quinn have stimulated the innermost fantasies of men and women around the world, to which must be added, however, Will Smith, who bring with him stuole of fans and is a guarantee for each producer and in the end there was the wait to see how she would manage the supermodel Cara Delevingne in the role of the powerful witch, who in turn bring thousands of paying fans to the film.
Hence we say that the others are a bit ‘as a complement to, not so much in the history of the movie, but in the media power of the brand.
Then we have to remember the power of music … and of music videos. Well, Suicide Squad has a terrific soundtrack!!! with some gems of all respect … Then … Purple Lamborghini of Skrillex and Rick Ross smashes, that boor and crazy mood in full Lamborghini Purple Style, fits so well at the Joker’s mood, and the video with the Joker and their two, Skrillex and Ross, who are part of this mini script really deserves to be seen, it has a beautiful rhythm, much more beautiful than that of the movie.
It is also a great way to also branding the car of the Joker as has always been done with the Batmobile …
Coming back to music, the Twenty One Pilots, they wrote another hit, consecrating themselves among the best bands of recent years and helping the Track List of Suicide Squad to get a place among the best ones of cinema.
Heathens, the name of their song, even this one fits perfectly, the Heathens are in fact the Without God, those who do not belong to anybody, for that, expendable, just as who are part of the Suicide Squad. Nothing to say, beautiful song and very consistent even this with the story of the film.
Must to be cited also Kehlani with Gangsta, with her contemporary sound, pop, but with a sound most exotic… which of course speaks of Gangstas, focusing on their romantic side, as after all, in a certain way wants to express even the movie (although it is deficient also in this aspect, the movie).
And.. come on, the Panic! At The Disco that singing Bohemian Rhapsody by Queen …
Mama, just killed a man
Put a gun against his head
Pulled my trigger, now he’s dead
Mama, life had just begun
But now I’ve gone and thrown it all away
Didn’t mean to make you cry
If I’m not back again this time tomorrow
Carry on, carry on, as if nothing really matters…
and what else you want to add!?!? We understood each other…
another bomb was Sucker For Pain performed by Lil ‘Wayne, Wiz Khalifa, Imagine Dragons, Logic and Ty Dolla Sign … which begins:
I torture you
Take my hand through the flames
I torture you
I’m a slave to your games
I’m just a sucker for pain
I wanna chain you up
I wanna tie you down
I’m just a sucker for pain
pretty filthy, strong, brute, but with a certain class, that charm of the underdog, understood as fascination of evil that it is, like it or not, however, part of the human soul, more or less, typical spirit of artistic expression in the style of the Suicide Squad Brand and the typical DC Comics dark personality.
The Track List continues with You Do not Own Me by Grace and G-Eazy, this a beautiful pop song from the romantic character and dark.
Then there are the Rolling Stones, AC / DC, Eminem etc … but these were the ones most representative of the brands Suicide Squad and DC Comics.
In all this stuff there is also a lot of good merchandising … Well, as you can imagine the outfits of Harley Quinn are already a must for the addicted …
So, what to say, all good, except the movie …that in the light of all the work done “extra” is almost a waste of so much creativity.