It is known the charm of the East Coast is timeless, compelling, full of new colors, sounds and flavors.
2016 begins with the brand extension that is likely to become the most successful of the year, one made by Goldenvoice, the company that manages the Coachella Festival in Indio, will also arrive in the Big Apple.
Unconfirmed reports say that after presenting the project for the festival in June in Flushing Meadows-Corona Park in Queens, the organization has moved the festival on the island “small sister” of Manhattan, the Rendall’s Island Park, right between the East River and East Harlem. It is likely that there will be held “Panorama Festival”, this is the name the event, which will be three days of music, art, technology and local food. The only problem is that the date would be just two week after the Governor’s Ball Music Festival, which takes place exactly in the same park.
But we move on to the Brand, which removed all the problems of organizations regarding the date and place, which remain a problem absolutely relevant, the brand extension designed by Goldenvoice, is just and above all made at the right time in the life of the first brand, that of Coachella, which will not suffer, indeed, the nature of the festival is different, partly due to the location and thanks to a different culture, that of NYC, much more European than southern California.
For this the Brand “Panorama” will take a different audience, calling people on the other side of the ocean.
So we just have to wait for confirmation of dates, for now give the Panorama festival at the third week of June in Rendall Park.
Here the news reported by the NY Daily News in September & Decembr, about of disputes on the location and date.
photo by thomashawk