It begins with a humble Postman. An ordinary man who slips into his extraordinary dreams whenever he gets the chance. The hum-drum fades away as he ushers a parade of colorful characters and wild places to our doorstep.
An overdose of candy-coloured formica, an elegant striptease by a middle-aged pin up, played by Ellen Jamison. De Wilde is not afraid to saturate our senses. The Prada Galleria is the silent star, its presence driving the narrative, its iconic looks impossible to ignore.
The eponymous tree’s magical branches bear apple-red Prada Gallerias – ready to be plucked by a passing motorcyclist on a custom Prada motorbike. A fantasy world of humour and elegance convey an untraditional sense of luxury.
The Prada Galleria is the set of an imaginary battle, a figment of a childhood fantasy that involved de Wilde slicing it clean in two. The exceptional inner workings of the bag are revealed, rarely seen except by the artisans who create them, as the bag becomes a theatre set for childlike obsession.
The Prada Sound bag is a metaphor for desire, an interloper in a coy staircase love-chase where it’s unclear if the object is our female protagonist, or her supple handbag.