Put together one day Yeezus, Steven Klein and Balmain, Olivier or better. A few days ago it was released the new commercial of the historic Parisian brand, founded by Pier Balmain and directed today with particular success by the young Olivier Rousteing, class ’86, who still managed to make more contemporary and icon, the style of an already well known brand for its structure. Did so much to the success of the brand, the addiction of the modern audience, fascinated by everything that is full of adherences, tied so little even hinted at a rich military of the past, where the woman is a Valkyrie Armoured, and him is a romantic soldier.
Just over 7, are the minutes of the new commercial, 7.01 to be precise, one of the shorter video that Mr. Kanye West has given us in recent years, a fashion show with private shots of a more private party, shelled and black and white, with faces that are dear to the brand. Not difficult to distinguish the unfailing ice-colored eyes, of the rapper. Obviously not miss Mrs. Kardashian-West, which is increasingly present in the videos.
In fact, after Famous, the previous video of her husband appeared in the same month in the video the friend Fergie in M.I.L.F. $. But back to Balmain. When we talk about awareness of a brand, in this case the mind immediately falls on the opulent military of the French brand: a mix between the rich uniforms of Tsarist high charges, and materials of a modernity that make “easy” to use a product so complex. Breastplates retro ones Olivier plans for his followers, faithful and addicted. A style that in H & M last winter have sold everything in the early hours of output in stores of the fast fashion giant. Recognizability, and personality is what users are asking their brand of trust, define without speaking, even though the clothes of the maison certainly not silent. Far from it, screaming girdling statuary figures. Also among the most photographed during the MET Gala, where the most beautiful women on the planet were enriched by these highly complex armor. The Maison was born in ’46 of last century. We are Paris and Pier, decides to give his art to all. He is considered one of the most influential men in the fashion of that time, has dressed the most beautiful women, past and present. After him, in ’82, the creative direction goes to his right arm, at least according to Vogue, Erik Mortensen and then Oscar de la Renta.
The creative line was modernized in the first decade of the century by Christophe Decarnin, with more sharp lines and angular which then come into the hands of the young creative director Olivier. Now with Wolves of Mr West, we closed the circle of style rich of simplicity and solemnity, all topped off by the expert hands of US director Steven Klein, the son of the the New Yorker underground culture. His is the hand recognizable who directed Lady Gaga and Brook Candy the last time for M.A.C. last month, and many others. His colors are often acids and desaturated, which in this case have given brightness to the armor, which are the icons of the brand.