From the Colosseum to the Rialto Bridge: When the restoration is private business

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The first to intuit the potential was Toto in the famous sketch of the Trevi fountain in the film “Totòtruffa 62” in which he tries to sell the work of Bernini in a naive Italian-American. Assignment, of course, is not the case, but the partnership between public and private management of the huge Italian artistic heritage can constitute a virtuous example, net of the usual bureaucratic delays, strategic relaunch of what should be the strong point of the national GDP together with the Mediterranean diet.
For decades, if not centuries, the beauty steeped in history and architecture of our house monuments slowly withering indifference of a public body to spend and spend more concerned than to the careful care of the sculptures and sites of national interest. When the tap state coffers began to trickle in Italy that was falling apart, it made a virtue of necessity with the entry of private organizations, certified recently by the Minister of Culture Franceschini, that so much has been spent for cultural patronage. Thus it was born the ArtBonus which provides tax deductions up to 65% in those who invest in the restoration and reconstruction of monuments (broader bill recently also to buildings affected by the earthquake), so it moves a decree by the Minister wanted that allows the management of those non-profit museums and those public works closed due to lack of staff or not enough valorised.
Examples are numerous, in the capital alone you can make a real tour: the group Della Valle with the Colosseum, in Fendi with the Trevi Fountain and the Spanish Steps Bulgari. In Milan Expo 2015 has triggered, among others, the recovery of 15 monuments, such as Emperor Constantine, or the statue of Leonardo in Piazza della Scala. In Recconigi, less than a month ago, has returned to light the monumental frieze of the Castle while in Venice is seeking private sponsors for the enhancement of some of its jewels, such as the Rialto bridge and the Accademia.
A phenomenon constantly growing, of which even the New York Times has dealt in an article in the July 2014 (https://www.nytimes.com/2014/07/16/arts/design/to-some-dismay-italy-enlists-donors-to-repair-monuments.html?smid=tw-nytimes). Put your brand alongside that of a monument known all over the world thus become very attractive for multinationals decide to invest. Of course, around the corner, being Italic events, there is always the danger of special interests which take precedence over those of the community, but this is another matter. The most difficult problem to solve, in fact, remains related to the maintenance it requires constant attention of wear because of the weather, neglect or, more frequently, incivility of tourists and residents.
From the Colosseum to the Rialto Bridge: When the restoration is private business

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