Our Lady of fashion, Miuccia Prada, has made the things in big. So big to occupy almost 19 thousand square meters in the suburbs of Milan and dedicate it to her artistic foundation already in operation since 1993. A project of patronage that was founded in the last decade and brings, first in Milan and then at the Venice Biennale, international exhibitions signed by artists as Anish Kapoor, Walter De Maria, John Baldessari and Francesco Vezzoli. A desire of the couple Prada-Bertelli to show how the “artistically-beautiful” is integrated in a urban redevelopment giving it added value, for this was chosen the area south of the railway station of Porta Romana, namely Largo Isarco. A former distillery -was called Sis and produced the brandy Cavallino Rosso- of the early twentieth century where they were recovered seven existing buildings and built three new to expose what art has to offer in a cosmopolitan city like is the Milan of the Expo. Fun intuition was that to insert a “point for take a drink” in vintage style, the Bar Luce, where the project of the American director Wes Anderson refers to old clubs in Milan of the fifties, mixing cocktails and retro flavor. A shot hunchback made by those who create the style for all seasons, making it slide and proving that beauty is in the eye of who are watching, that you are speaking of a suit or an installation.
To visit the Foundation website CLICK HERE