DIESEL on Porn Sites

Comments (0) Fashion

diesel su siti porno

New S/S Campaign for the fashion brand. Diesel on Porn Site is the news!

DIESEL on Youporn, Pornhub, Tinder and Grindr

Ok, fashion is a world that can like it or not, always hovering between the good and the bad to ending that beauty is only what they like, so resulting a discipline always very uncertain. The same is true for communication, some advertising or marketing operations like, other less, in according to taste, but in the end the truth always comes out and is the truth of the numbers.
Well the numbers say that in Diesel they can do well both one and the other thing and the last shot of communication launched by the company from Vicenza and its Creative Director Nicola Formichetti will tell us definitely that in the communication they are as good as they are in fashion.

The news is that Diesel for its advertising campaign for the Spring/Summer 2016 season decided to use Yourporn, PornHub, Tinder and Grindr (just to those who live on the moon… are porn sites or for “gallant” meetings) as a means to communicate with the public.
The reason is as simple as possible: the people that’s where they go on the internet! they say, and not just.. we say, because people also goes in the newspapers sites and reads the articles, especially those that set the trends, those who report news headlines that scream sensation, people love to be over-excited and look through the keyhole, a hole that today is as big as the sun, given the massive exposure of sexual material on the internet. In fact, just think that porn sites as Xvideos, Xhamster and PornHub are in the ranking of the 100 most visited sites in 2015 compiled by analyst firm Alexa.

Well, said this, Diesel makes its own more than ever the dogma of communication by Marshall McLuhan: the medium is the message!
The medium in fact makes the headlines than the advertising itself.
As for the brand, perfect choice, shameless and brazen as their mantra, their brand identity.
After the campaign that went around the world, that of BE STUPID to be clear, this will surely be another milestone in the history of the brand, a case study in all universities of communication in the world and an example of how to be yourself always pays off.

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