Finally Has come one of the most celebrated birthdays, yes, it is approaching the birthday of the historical Air Max sneaker.
Born in 1987, these shoes have changed the history of the “sports shoe.” For this important anniversary, Nike has decided to celebrate it, transforming the historic club of Hong Kong the Fringe in a temple dedicated to snkrs addicted.
The colonial architecture of the club has been remixed with color, becoming an interactive museum on 4 floors, where visitors, from tonight until March 27, will take part in events, customize their favorite Nike Air Max and vote for which of past should go back on the farm for the production.
So this year the Air Max Day is a true celebration for the most important SNKRS family history, the Bday is February 26. For the occasion, will be presented 3 new shoes, respectively, designed by Hiroshi Fujiwara (music producer, dj .. etc), Tinker Hatfield (designer) and Mark Parker (Nike CEO).
Ever-present and indispensable, the midsole cushion under the heel, with these shoes on, all we’ve been through good times, often memorable. Accompanied and brought up at least a couple of generations of addicts, from ’95 to Silver (Air Max ’97), to the Play version sold since 2003, which saw the bearing steal the whole sole, this is history to wear feet.
If not for the turn of the century have not changed much, they have retained their original form, the pleasure of owning an icon has been the strong point of these shoes, who ferried us in a world where even the sports shoe could be subject of fetishization.
The sales figures of the company are obviously dizzying, also thanks to the Nike Air Max productive family has won a very big slice of the sneaker market, even surpassing other giants of the market.