TECHNO CAPITALISM – capsule collection by Sita Abellan

Comments (0) Fashion

Hot new wind from southern Spain, Sita Abellan is the new rising star of the fashion scene and not only.
Dj and Model After a first collaboration with the brand of avant-street MISBHV, created her capsule collection – merchandising, inspired by the Japanese underground scene with reference early 2000.
Presented the Techno Capitalism project to MADE LA, and not only, but also a collaboration with LA’s shop, Freak City called FREAK $ITA.
Based on the encounter between the iconic symbolism of urban pop culture and luxury fashion.
The irriverence of the late 80’s and 90’s takes on Techno Capitalism.
With DIY and claim punk graphics, Sita’s capsule collection celebrates the musical subcultures that have defined the basics of the contemporary stylistic log, while the biblical memory snake, the red thread of the entire collection, guides the reading as a whole: a little veiled denunciation Social media capitalist strapoter.

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