Pharrell for G-star Raw: a new challenge

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pharrell

A few days after the news that Mr Pharrell Williams had regained the controlling stake of Billioners Boys Club and ICECREAM, comes a press release from the Dutch denim brand G-Star Raw, where it was announced that Pharrell will be the new Co -owner of the brand, at the same time to a singer’s post on Instagram, his role will be the management of the brand strategy, and of course the style control.
Brand, G-Star Raw, who sees the birth in 1989 in Amsterdam, during the years of high school of the singer, a time when he probably began to approach music.
So the plan, the now not only a singer but Golden Boy of international entrepreneurship, to conquer the world starting from denim, in fact, according to him:

“G-Star is an independently-minded and forward-thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.”

They will also take forward together the “Raw for the ocean”, a collection made entirely from recycled plastic collected from the ocean.
Collection of which Pharrell was already Co-Designer, in fact this project makes already 2 years.
About years, 42 are now those of Pharrell and does not look it, he is a brand that of Williams by which we expect everything and creativity is obviously the engine that moves everything.

 

here the site of Brand

here the video “Raw for the Ocean”

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